Can you imagine raising millions in investments to only fail at being able to scale your startup’s growth
Remarkably, this happens more often than most entrepreneurs realize and it’s largely due to founders skipping past how they’ll be able to sustainably grow their business operations and product or service R&D. Your startup’s ability to reduce the time, then cost, it takes to generate leads, sales, and deliver your solution is essential to staying ahead of competitors.
Read MoreUncertain which features you should focus on when building your product or service?
Often as a founder, your ambition gets ahead of what you need to build your product or service. As you work through various designs and feature sets, your core focus should be on how your solution delivers value by specifically addressing the basic problem your customer wants solved. New features or functionality should only be added in support of solving your customer’s compelling problem.
Read MoreWish you could price your startup’s product or service based on the value delivered, instead of the cost to produce it?
Customer’s perception of the value your solution provides when addressing their compelling problem is essential in determining your solution price. The key is understanding how to determine the value delivered.
Read MoreHave you wondered why successful startups continually work on identifying how to engage their customers through the most efficient channels?
No matter how awesome your startup idea is … without knowing how to easily reach your customers, your startup will waste time and money attempting to cut through competitors’ noise attempting to reach your target customer and promote your product or service.
Curious why some startups take-off immediately while others struggle to find traction?
There’s a simple reason for this … as a founder, you must start with the problem. Not YOUR problem, but the problem YOUR POTENTIAL CUSTOMER wants to be solved. Since building a solution in search of a problem is the same as a hammer looking for a nail, your startup’s on-going focus will be understanding how you can solve your customer’s problems better than your competitors.