OUR MISSION

In our hyper competitive world, launching a new business and finding success has never been harder for those who are not well connected nor well funded. We are on a mission to level the playing field for founders who want to convert their idea into a thriving competitive business while minimizing the need for resources.

Unlike other incubators or accelerators that are only interested in getting you ready to pitch to investors, we help you build key business functions that turn up revenue fast. We do this by providing unlimited access to our ORIGINAL tools, guides, resources and EXPERTS. This is not a mash-up of random online tools or free Udemy & Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, you get personal, direct access to dedicated coaches without giving up any equity. Our lean process was inspired by the works of Eric Ries, Steve Blank, Bill Aulet, and Reid Hoffman. We built our process by working with 100s of startups as well as researching over 160 funded startups (since 2003) that failed. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t.

Why Lean?

Some of you may be wondering why we’re such big proponents of lean … Simply put, when following a traditional approach, you don’t achieve market validation for up-to 3 years. Using the lean approach, you can get there in little as 6 to 12 weeks. Also, within the same 3 years it would take you to achieve market validation using the traditional approach, you would have built a sustainable business using the lean approach while avoiding committing your capital until you had market validation.

One misnomer some have about building your business using lean techniques relates to the notion that your customer cannot tell you what they need. An oft-cited example is that Apple would never have invented the iPhone by purely following lean. In fact, this is untrue and a misunderstanding of how innovative companies use lean, such as Apple, while developing new products. Following a lean approach, an entrepreneur or product manager first quickly confirms the problem their target customer suffers from with their existing alternatives through customer discovery, NOT how to solve the problem. After understanding the compelling problem to be solved, the act of developing the solution is up to the innovator. This lean innovation methodology is exactly what Apple did once it understood the problem that working professionals suffered from, prior to developing and introducing the iPhone.

How can you charge so little?

There are two reasons:

1) Our Online Process Guides and Tools help scale our resources - By using our process and tools, founders can work fast because their work is already organized and planned into small activities that can be easily completed by any one with prior work experience. When founders do have questions, they can use our tools to directly interact with our coaches by either using our chat tool or online video meetings using zoom. Their coach can be super efficient in answering founder questions, because the coach is thoroughly familiar with each planned activity, which eliminates the need to spend time getting on the same page.

2) Fatal Flaw Analysis scale our coaches - Using our fatal flaw analysis, both you and your coach are able to quickly determine the corrective action at the end of each milestone.

If you are ready to gain your economic freedom, apply to our incubator and start building that business you have always dreamed of.